I’m passionate about all things creative, helping organizations and entrepreneurs apply logic and purpose to designs for nearly two decades, including 11 years of publication experience and more than 18 years working with nonprofit organizations.
I’ve enjoyed developing effective strategic communications and branding initiatives with startups, nonprofits, major brands and their subsidiaries, including Citigroup, Hyva and Berkshire Hathaway HomeServices.
My portfolio includes data visualization, branding, media kits, video production, multimedia advertising and identiy packaging, such as:
- Digital communications projects ranging from campaign and video creation to managing in-person and virtual events from ideation to execution
- Brand identity management for statewide federally-funded programs, including logo design, brand enforcement and development of guidelines and co-branding standards
- Process design for digitally archiving newspapers with searchable database
- Directing the 2010 Redesign Committee at the Independent Florida Alligator, leading a team of six through the redesign process, focusing on content realignment, organized story structure and prototype creation processes
- Communications tools launch for entrepreneurial training study
- Logo design Florida’s Workforce Professional Development Summit and creation of “How to Execute Big Dreams on a Small Budget,” a communications resource workshop
- Digital toolkit development
I am also an experienced writer and editor and a certified Project Management Professional (PMP)®. Since 2010, I have been working on sustainability measures inside and outside of the office, reducing paper waste, improving efficiency and developing sustainable designs.
Creative communications is both a professional and personal passion of mine. In 2012, I organized the first U.S. presentation of “Poster for Tomorrow,” an international human rights art exhibition. A published artist, I’m also an eight-time Florida Press Association Display Advertising award-winner and former judge for the 2010 FPA Better Weekly Newspaper Awards. I am a current board member and previous chair of Jobsite Theater, a regional professional theater company dedicated to the creation of socially and politically relevant theater and the pursuit of performing it to the broadest possible audience.